Average Spend per Visit shows what each customer spends on a typical visit, so you can see who's a high-ticket buyer and who's a frequent low-ticket buyer.

Go to Reports > Customers > Average Spend per Visit.

Summary cards show total customers and overall average per visit. Each row has the customer's name, phone, visit count, total spend, average per visit, and a comparison to the overall average shown as a percent above or below.

Use this report to

  • Identify customers spending well above average who might respond to upsell
  • Find frequent visitors with low tickets and figure out what would push them up
  • Set realistic ticket-size goals for the shop

A "visit" is one paid invoice. Customers with no invoices in the date range don't appear.