Dealer Profitability shows how much margin you're actually making on dealer sales after the dealer discount.

Go to Reports > Wholesale > Dealer Profitability.

Summary: Total Dealer Profit, and Discount Given vs. Retail (the gap between dealer pricing and retail).

The detail table breaks out by dealer and product showing qty sold, dealer revenue, what would have been retail, discount given, and profit. Profit is color coded green or red.

Use this report to answer

  • Are my dealer pricing tiers sustainable?
  • Which dealers are profitable and which are basically break-even?
  • Should I tighten dealer pricing on a specific category or brand?

If a row shows red profit, that product is selling to that dealer for less than it costs you. Look at adjusting the tier or removing that SKU from dealer pricing.