Dealer vs. Retail Mix shows the revenue split between your dealer business and your retail business. Useful for understanding mix and capacity allocation.
Go to Reports > Wholesale > Dealer vs. Retail Mix.
Summary cards show total revenue plus a card for each segment. The report splits invoices into two segments: Dealer (any invoice tied to a dealer account) and Retail (everything else). A pie chart visualizes the mix.
Use this report when
- Reviewing whether your shop is leaning too heavily on one type of customer
- Deciding whether to bring on more dealers or focus on retail traffic
- Building a business-mix story for a banker, partner, or buyer
- Spotting unhealthy concentration risk
Filter by date range to compare a recent period against the prior one. Most healthy shops run a deliberate mix; this report tells you where yours actually is.